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Wall Street Journal’s Moguls of New Media

The Wall Street Journal runs a story with the subhead:

Some of the Web’s amateur entertainers are becoming powerful players.

They have a fairly interesting line-up including:

The Extreme Diet Coke & Mentos Experiments:
What happens when you combine 200 liters of Diet Coke and over 500 Mentos mints? It’s amazing and completely insane.

Actually it really is. They have turned their video over to, which shares its ad revenue with anyone who puts his or her videos on The Wall Street Journal reports that the Diet Coke and Mentos guys Fritz Grobe and Stephen Voltz have brought in $30,000 in revenue sharing from more than 5 million views.

One of the cult stars is Brooke “Brookers” Brodack. I watched her dance, talk and lip sync. I got bored with it fairly quickly, but some how in clicking around found Ze Frank, whose education videos I found outrageously funny. And his daily The Show is brilliant. Here he is starting with Ugly MySpace pages and then gets to the crux of the war between the designers and the amateurs. Click the show with zefrank to see it; it’s smart stuff.

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