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Best New Technology Advice: Keep Eye on Goal

Ad Age has an article entitled: How Top Execs Keep Up With Frantic Media Change

The best piece of advice comes from Olly Comyn, publisher EMEA, The Economist, who says:

As regards the business, our group marketing director likened the embracing of new technology by all as “like giving two teams of 8 year olds a soccer ball, they all chase after it, but what they should be doing is keeping an eye on the goal, and the positions of all their players on the pitch.”

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