Best New Technology Advice: Keep Eye on Goal
Ad Age has an article entitled: How Top Execs Keep Up With Frantic Media Change
The best piece of advice comes from Olly Comyn, publisher EMEA, The Economist, who says:
As regards the business, our group marketing director likened the embracing of new technology by all as “like giving two teams of 8 year olds a soccer ball, they all chase after it, but what they should be doing is keeping an eye on the goal, and the positions of all their players on the pitch.”
