Newspaper Next: A Blueprint for Transformation?
So I saw that the American Press Institute’s Newspaper Next year long project has now delivered its findings in a report entitled “Newspaper Next: Blueprint for Transformation.”
I was hoping to read through the blueprint and put some excerpts up here. But alas, and I think this is a very, very bad sign, the only way to get the report was to email the API and request an electronic copy.
Email for a copy? Why not just post it. Share it. Make it viral.
My first thought: sell your stocks now. Ah but foolish me, maybe this is the blueprint for transformation, rather than getting a delivery boy to throw it onto my front porch they have discovered they can email it to me. Who says the newspaper industry is behind the curve?
I wonder if USA Today had to email them for its copy?
September 29th, 2006 at 1:18 am
Len:
If you fill in your name and email address and submit, the NewspaperNext website comes back with a link to the PDF download. I guess they just want to capture names and email addresses of who is looking at the report. But here’s the
– bill densmore
October 4th, 2006 at 8:48 pm
> “I guess they just want to capture names and email addresses of who is looking at the report”
yeah, but it is an indication that they don’t ‘get’ the water they’re swimming in.
and PDF? argh.
Glad you summarized it for us.