MySpace Audience Tilts to Older Demographics
This from Ad Age about MySpace’s demographics:
In August, the site’s share of teens 12 to 17 dropped to 11.9% from 24.7% year over year, while internet users between the ages of 35 and 54 — not exactly trendsetters — now account for 40.6% of the MySpace visitor base, an 8.2% increase during the past year.
News media companies should take note, social networking isn’t just for kids. However:
Older MySpace members tend to be less active in the community. This month, the average 12- to 17-year-old spent 260 minutes on MySpace and viewed about 808 pages. By contrast, the average 35- to 54-year-old spent 179 minutes on the site and took in 560 pages.
Another Ad Age social networking article about online gamers who play everything from highly interactive games to online card games states that:
The research, which tracked the activities of some 2,000 consumers over the age of 13 who play games at least one hour a week, also shows that although teenagers still account for the largest percentage of active gamers — 40% — more than 15 million active gamers, almost 8%, are 45 or older.
