LA Times Newsroom Investigates Own Future
The (Los Angeles) Times is dedicating three investigative reporters and half a dozen editors to find ideas, at home and abroad, for re-engaging the reader, both in print and online. The newspaper’s editor, Dean Baquet, and its new publisher, David Hiller, plan to convene a meeting today to start the effort, which is being called the Manhattan Project. A report is expected in about two months.
Story adds:
“We shouldn’t be waiting for corporate headquarters or a think tank or a consultant to come up with ideas to secure our future,” said Marc Duvoisin, an assistant managing editor who will direct the investigation….
“We want to collect the best thinking on how to sustain the vitality and profitability of the print franchise,” Mr. Duvoisin said. “And we want to find the best thinking on how to transfer our journalism to the Web in the way most likely to grow audience and revenue.”
