Newspapers: Who Will Get a Seat on the Lifeboats?
I am a day or two behind on this, but it strikes me as almost exactly the same bad news for newspapers that I read a year ago. Here is this week’s story from Editor & Publisher:
Expect another bloodbath for many papers when the Audit Bureau of Circulations releases the fall newspaper circulation FAS-FAX report on Oct. 30.
Industry sources who have seen the numbers tell E&P they anticipate that for the six months ending September 2006, top-line daily circulation will fall roughly 2.5% while Sunday will drop approximately 3%…and circulation continues to slide at a quicker pace than in years past. For the six-month period ending in March 2006, daily circ slipped 2.5% and Sunday decreased 3.1%. In September 2005, daily was down 2.6% and Sunday dropped 3.1%. In March 2005, daily fell 2% and Sunday was down 2.5%.
All in all, it has been a bloody week for newspaper journalism. And it’s starting to feel as if the bow of the ship is slipping beneath the water.
So the bigger question now is: Who gets lifted into the lifeboats and who gets pushed overboard?