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Get People to Do What They Want to Do

My new Wired came today, but I want to share two quotes from last month’s story about Markos Moulitsas of the Daily Kos.

Moulitsas doesn’t try to ignite passions that do not exist. Rather, he provides an outlet for those who are already passionate. “People want to be heard,” he says. “People really think they have something to say.”

And it is better stated later in the story:

“It works,” says Glenn Reynolds, the law professor behind competing A-list blog, “because the secret to getting ahead in the 21st century is capitalizing on people doing what they want to do, rather than trying to get them to do what you want to do.”

It is a concept that everyone who wants to reinvent journalism must keep in mind.

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