So the Volvo ad starts out with asking if you love their new car or hate it — the latter instance has a stick figure puking. You get to click on all kinds of very quirky stuff. And of course, whether you love it or not–or know it or not–the name Volvo C30 is getting imprinted deeply into your brain.
Here is what Advertising Age thinks.
Powered by Zoundry
As you might know, the Harnisch Foundation under the direction of Ruth Ann Harnisch gave us a substantial gift to start the Center for for Sustainable Journalism at Kennesaw State University. We are up and running. Keep abreast of what is happening at SustainableJournalism.org 
Leonard Witt is the Robert D. Fowler Distinguished Chair in Communication at Kennesaw State University and the chief blogger of PJNet. His academic interests include public and citizen journalism and how to get citizens' voices heard. He has spent most of his professional career as an award-winning journalist.