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What’s the Wall Street Journal’s Worth Without Trust?

Interesting piece in the Advertising Age, asking about worth of The Wall Street Journal, if its trust is tarnished via Rupert Murdoch ownership. The article says in part:

“Trust is the element that allows the Journal to sell advertising at extremely expensive rates,” said one close observer of the paper. “It’s that trust that advertisers mention most often as the reason they want to be in the Wall Street Journal. If any of that trust is undermined it would have a negative impact on advertising.”

Article adds:

In 2006, the Journal took in $1.25 billion in ad revenue, according to TNS Media Intelligence.

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