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MPR’s Public Insight Journalism an Award Winner

American Public Media’s Center for Innovation in Journalism, which is part of the Minnesota Public Radio family, today won the first Knight News Innovation EPpy for its Public Insight Journalism model, below is more from the John S. and James L. Knight Foundation press release. Look here for a Public Insight Journalism video and here is an interview I did with MPR’s Michael Skoler on Public Insight Journalism in 2004.

MIAMI — American Public Media’s Center for Innovation in Journalism today won the first Knight News Innovation EPpy for its Public Insight Journalism model, an innovative system for engaging tens of thousands of people in the news gathering process. The award was announced today as part of the EPpy award ceremony at the Interactive Media Conference & Tradeshow and is sponsored by the John S. and James L. Knight Foundation.

Public Insight Journalism allows newsrooms to create and manage relationships with a vast Rolodex of citizen sources and then quickly tap these sources for expertise and information to strengthen news coverage. American Public Media, the second largest producer of national programs for public radio, pioneered Public Insight Journalism in its Minnesota Public Radio newsroom and is now using the model to inform coverage on its national shows, including Marketplace, Weekend America, and Speaking of Faith. More than 28,000 people nationwide have joined its growing Public Insight Network.

Says Michael Skoler, executive director of the Center for Innovation in Journalism @ American Public Media: “The future of journalism depends on our ability to stay relevant and maintain trust with the diverse communities we serve. We can only do that be engaging with people, learning from their experience and knowledge, and then using the best practices of journalism — investigation, fact-checking, and truth-seeking — to deliver news that matters and rings true.”

More information about the project can be found at http://minnesota.publicradio.org/publicinsightjournalism.

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