No TV for a Week, Learning about the Internet
Ad Age editor at large Matthew Creamer stopped watching TV for a week to see how much interesting TV or video content he could find on the Internet. He provides insights into what he learned during that week on a six-minute video. Biggest insight is that YouTube has captured the wisdom of the crowds and formed a community of watchers who inform each other while the big media companies just post lists of programs. In the long run he thinks the wisdom of the crowd will beat out the brand-name-as-king mentality.