225 Newspapers Google Ad Partners
“We started with roughly 70 daily newspapers,” said Spencer Spinnell, head of advertising strategy for Google Print Ads. “Now we have 225. Currently the network embodies more than 50% of United States daily circulation.”
It adds:
Google is not the only web giant partnering with the newspaper industry. Yahoo has an advertising and content-distribution deal with a consortium of newspaper companies representing 260 papers.
And:
Witness the willingness of The New York Times to provide a testimonial. “Google Print Ads has brought in new advertisers who were either too small to consider advertising in a national newspaper or who hadn’t tried print advertising because their business was largely online,” said Todd Haskell, VP-business development and advertising at The Times.
Here is the Google Print Ads homepage and here is the page telling advertisers how it works, including:
How it Works
Six steps to building a newspaper campaign
- Choose newspapers to bid on based on geography, circulation size, ad size availability, section availability, and other criteria.
- Select day(s)-of-week, desired section, and ad size for each desired publication.
- Name your “bid” – the price you’re willing to pay for your ad insertion.
- Submit bids to publishers.
- Publishers will respond (generally, within 72 hours) by accepting your bid or initiating discussions about why your bid was not accepted. (You can submit new bids based on these discussions.)
- Submit ad to publishers.
Throughout the process, Google representatives are available to answer your questions and help you achieve an effective newspaper campaign.
Pricing
Google Print Ads is a dynamic offer-based marketplace – not an auction. Advertisers propose the price they’re willing to pay for an advertisement, and publishers accept or decline those bids based on factors like day-of-week, desired newspaper section, pre-established rates for the advertiser’s industry, and available inventory.
