19% of online video viewers prefer amateur work
This from a Pew Internet & American Life Project press release:
Fifty-seven percent of online adults have used the internet to watch or download video, and 19% do so on a typical day. Three-quarters of broadband users (74%) who enjoy high-speed connections at both home and work watch or download video online.
So what do they prefer, professional or amateur videos:
Professional videos are generally preferred to amateur productions online, but amateur content appeals to coveted segments of the young male audience.
Overall, 62% of online video viewers say that their favorite videos are those that are “professionally produced,” while 19% of online video viewers express a preference for content “produced by amateurs.” Another 11% say they enjoy both professionally-produced video and amateur online video equally.
There is one caveat:
For young adult men, one of the most sought-after audiences for advertisers, some 43% of online video users in this cohort express a clear preference for professional video, while 34% say they prefer amateur content. Another 19% of male video viewers ages 18-29 say they enjoy both amateur and professional content equally.
It is also viral:
More than half of online video viewers (57%) share links to the video they find with others, and three in four (75%) say they receive links to watch video that others have sent to them.
Here is what they are watching, (take note that news out preforms comedy, take that John Stewart — except for young adults –take that mainstream media) :
In all, the survey asked respondents about ten different types of online video content:
* 37% of adult internet users say they watch or download news videos online
* 31% say they watch or download comedy or humorous videos online
* 22% say they watch or download music videos online
* 22% say they watch or download educational videos online
* 19% say they watch or download animation or cartoons online
* 16% say they watch or download movies or TV shows online
* 15% say they watch or download political videos online
* 14% say they watch or download sports videos online
* 13% say they watch or download commercials or advertisements online
* 6% say they watch or download adult videos online
In addition, 6% of respondents said they watch some other type of video that does not fall into any of these categories.