Rasmussen: Just 14% Get News from Print
I received a comment from Jill Miller Zimon of Writes Like She Talks explaining how the Plain Dealer was working to make a deal with four bloggers to join their Cleveland.com website. That led me to a Rasmussen Reports phone survey that found:
Print newspapers are considered the best source for many senior citizens but hardly anybody else. Radio finishes near the bottom of the four mediums among all age groups.
Overall, 37% of the nation’s adults still see television as the best source for news and information. Thirty percent (30%) name the Internet, 14% say print newspapers, and 13% look to radio for news and information.
It also found a social networking gap, reporting that:
Forty-seven percent (47%) of under-30 adults regularly use a social network like Facebook or MySpace. Just 22% of 30-somethings do the same. Just 6% of 40-somethings use social
networks , a percentage that falls to 2% among those over 50.
August 26th, 2007 at 11:25 am
Thanks, Leonard. If you use an RSS feed reader, I’d urge you to subscribe to Bill Sloat’s blog. He does some great stuff there about media and other issues.
August 26th, 2007 at 8:07 pm
[...] Rasmussen: Just 14% Get News from Print. Len Witt passes along some numbers that are only surprising in how fast the ‘net is closing on television. Newspapers shouldn’t be surprised: TV has topped this list for some time now. As interesting are the stats on social networking. It’s a young folks game and those of us over 50 who are doing it are a tiny, tiny portion of the whole. [...]
August 27th, 2007 at 12:32 pm
[...] there, done that, and all they have got is more bad news that readers are deserting them in droves. Just 14 per cent of Americans now get their news from print. So there’s nothing to show as yet that API has cracked the [...]