Dear Candidate, May I Sleep at Your House?
The Swiss magazine L’Hebdo wanted to get up close and personal with its political candidates so has begun its Blog & Breakfast program where they send reporters and editors to spend a day with a candidates, including sleeping over at the candidates’ homes. Here is more from BusinessWeek online:
Every week, one of the editors, reporters, or contributors to the magazine, regardless of assigned beat, packs a bag of tech gear (laptop with GSM/UMTS/Wi-Fi wireless connectivity; still and video cameras; cell phone) and travels to a different region to follow candidates around, to stay at their houses—and to tell all on a Web site called Blog & Breakfast.
As the BusinessWeek writer explains, it gives new meaning to the term embedded journalist.
