Pew: Hobbyists Flock to Internet Sites
This from a Pew Internet & American Life Project survey report:
A telephone survey conducted in February-March 2007 found that fully 83% of online Americans say they have used the internet to seek information about their hobbies and 29% do so on a typical day. Looking for information about hobbies is among the most popular online activities, on par with shopping, surfing the web for fun, and getting news…
Men, internet users under age 50, and those with home broadband connections are among the most likely groups to pursue their hobbies online.
The full report can be found here. So as I work on my Representative Journalism concept, I wonder to myself how deep are these interests. Would these hobbyist, 29% of whom are checking out their interests each day, be willing to pay for every deeper information suited especially to their interests? I keep thinking yes.
