Maybe it’s been around for a while, but I noticed a most telling house ad in The New York Times hard copy today. It reads: All the news that’s fit to print. stream. archive. digitize. e-mail. personalize. broadcast. blog. feed. debate. click. …nytimes.com.
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Leonard Witt is the Robert D. Fowler Distinguished Chair in Communication at Kennesaw State University and the chief blogger of PJNet. His academic interests include public and citizen journalism and how to get citizens' voices heard. He has spent most of his professional career as an award-winning journalist.
November 30th, 2007 at 6:15 pm
Leonard! This post made me grab my NYT and look – I only scanned the first section so I haven’t seen that ad yet but I did see the ad for Paper Cuts – “All the news that’s fit to blog” – woohoo!
Maybe they’ve been running that a while – I don’t know – but it was fun to see.
December 1st, 2007 at 4:19 pm
Something tells me the blogosphere is on the cutting edge of reshaping journalism… but is that bad or good?
December 1st, 2007 at 4:22 pm
Dave – I think it’s occupying more than the space of just the edge – if not at least creeping further into the main fabric?
December 1st, 2007 at 6:09 pm
Hi Jill and Dave:
Back in 2005 Arthur Sulzberger, Jr, The New York Times publisher, told New Yorker writer Ken Auletta:
“My job is simple. My job is to work with … all of our colleagues and turn this great company, this institution, into something that will flourish in a digital age. I’m going to be judged on that. I’m not going to be judged on this story or that.”
Well it looks like he won over his marketing copy writers, sort of. Remember, they are making the proclamation in print, they should be doing it word-of-mouth as is happening here. On the other hand, maybe we are doing it for them.