Murdoch’s Sky News Is Widget Happy
This from Journalism.co.uk about Rupert Murdoch’s Sky News:
In recent weeks Sky has designed Facebook applications, developed a iPhone-friendly mobile interface, called for Second Life citizen journalism volunteers, released a Windows Vista gadget, used social media to experiment with new reporting forms, rolled out technology to enhance online news stories with map-based navigation – and more besides.
Sky News networked media editor Steve Bennedik adds:
“It’s increasingly important to let people invite you into their world, so many people are spending so much time on social networking, if you can enter that world you can become part of that group, that will become increasingly important…”
Sky News will relaunch in the spring, he said, with a video-rich site, much more citizen journalism and a better ‘user journey’, through improved use of tagging and linking of content.
Check out some of the widgets at the bottom of the Sky News home page.
