BBC Reaches Kids via Phone Headlines
Dot Journalism reports: The BBC has launched a new mobile phone service for children that will deliver headlines from Newsround, the current affairs programme for children.
“Our research reflects that children are becoming increasingly technologically aware, and we are simply reacting to the demands of that audience, offering approved, relevant content across easily accessible platforms,” said Ashley Highfield, BBC director of new media and technology.
Other interesting fact:
new research by mobileYouth that shows that under 25 year-olds spend around five times as much on mobile phone services than on music.
Thanks to editorsweblog.org for the pointer.
