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BusinessWeek Revisits Blogging Three Years Later

BusinessWeek in its update to its 2005 article  “Blogs Will Change Your Business,” now opts for the headline: “Social Media Will Change Your Business.”

 Here is an excerpt:

 These social connectors are changing the dynamics of companies around the world. Millions of us are now hanging out on the Internet with customers, befriending rivals, clicking through pictures of our boss at a barbecue, or seeing what she read at the beach. It’s as if the walls around our companies are vanishing and old org charts are lying on their sides.

This can be disturbing for top management, who are losing control, at least in the traditional sense. Workers can fritter away hours on YouTube. They can use social networks to pillory a colleague or leak secrets. That’s the downside, and companies that don’t adapt are sure to get lots of it.

But there’s an upside to the loss of control. Ambitious workers use these tools to land new deals and to assemble global teams for collaborative projects. The potential for both better and worse is huge, and it’s growing—and since 2005 the technologies involved extend far beyond blogs. So our first fix is to lose “blogs” from our headline. The revised title: “Social Media Will Change Your Business.”

As for me and my blog, I have been playing hooky while on a trip to Africa to visit my grown kids, both of whom are working in MozaLeopard eating impala in treembique and also went on walking, boating and driving safaris in Chobe and Kruger National Parks, most of the time with no connectivity and three days with no electricity. Nice. Very nice.

You can see the unedited photos here including our encounter with black rhinos while walking through Kruger. Our armed guide said it is a rare occurrence and a bit dangerous at that. Also saw a leopard eating an impala in a tree. Have video of an angry elephant that scared the heck out of us. Will post that later.

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