Pew: Only 19% of USA internet users download podcasts
The number of folks in the USA who download podcasts is growning, but it is still a relatively small number of Internet users, according to a survey by the Pew Internet & American Life Project. Here is a quick overview:
Currently, 19% of all internet users say they have downloaded a podcast so they could listen to it or view it later. This most recent percentage is up from 12% of internet users who reported downloading podcasts in our August 2006 survey and 7% in our February-April 2006 survey.
Still, podcasting has yet to become a fixture in the everyday lives of internet users, as very few internet users download podcasts on a typical day. Even of those who say they download podcasts, just 17% do so on a typical day.
The full report can be found here.
August 28th, 2008 at 9:14 pm
If you mean 19% Internet users in the United States you should say so. Your blog is also read abroad.
Regards,
Manuel
August 28th, 2008 at 10:09 pm
Thanks, Manuel.
I should, and do, know better. I’ll fix it.
September 1st, 2008 at 10:09 am
[...] 3. This is sad. Only 19 percent of US Internet users download podcasts. [...]