So you want to blog, great. Now learn how it can pay off even without a massive audience. How do I know? Because the PJNet.org, which blogs about the niche citizen and public journalism movements is a great example. Listen to me Leonard Witt, Mindy McAdams, Jeff Jarvis and Jay Rosen (alas the tape ran out, you will not get his full story) tell their stories about Blogging for Journalism Change and How It Pays Off.
As you might know, the Harnisch Foundation under the direction of Ruth Ann Harnisch gave us a substantial gift to start the Center for for Sustainable Journalism at Kennesaw State University. We are up and running. Keep abreast of what is happening at SustainableJournalism.org 
Leonard Witt is the Robert D. Fowler Distinguished Chair in Communication at Kennesaw State University and the chief blogger of PJNet. His academic interests include public and citizen journalism and how to get citizens' voices heard. He has spent most of his professional career as an award-winning journalist.