PJNet

Technorati’s State of the Blogosphere 2008 report, is being released in five consecutive daily segments.

Here are a few facts garnished from the first couple of days (some of these “facts” were developed from a Technorati survey of bloggers. Of course, the question is how reliable is the survey):

• Bloggers are collectively creating close to one million posts every day.
• 1.5 million blogs posted in the the last seven days.
• 76,000 blogs have a Technorati Authority Rating of +50; meaning at least 50 other bloggers found their content worth linking to in the last six months. (PJNet.org would be one of those with an authority ranking of 74 as of this post, in the past, when I was more actively blogging it exceeded 100)
• A survey of bloggers determined that bloggers are: “Intensifying their efforts based on positive feedback: Blogging is having an incredibly positive impact on their lives, with bloggers receiving speaking or publishing opportunities, career advancement, and personal satisfaction.” ( See my panel discussion to learn how this worked for me and others.)
• Blogging is money making for some bloggers: Among those with advertising, the mean annual investment in their blog is $1,800, but it’s paying off. The mean annual revenue is $6,000 with $75K+ in revenue for those with 100,000 or more unique visitors per month. (Maybe the PJNet.org should consider taking advertising.)
• Here is some demographic information:

Who are the global bloggers?

44% are parents

Two-thirds are male

50% are 18-34

More affluent and educated than the general population

• 70% have college degrees
• Four in ten have an annual household income of $75K+

One in four have an annual household income of $100K+

I will provide some updates as more information is released this week.

This entry was posted on Wednesday, September 24th, 2008 at 11:02 am and is filed under Technorati, Weblogs. You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.