Comments on: Micropayments and Journalism, A Freakonomics Quorum http://pjnet.org/post/2009/ Public Journalism Network Mon, 20 Jun 2011 21:59:16 -0700 http://wordpress.org/?v=2.8.5 hourly 1 By: Há futuro para o jornalismo online? « O Último Repórter http://pjnet.org/post/2009/comment-page-1/#comment-7808 Há futuro para o jornalismo online? « O Último Repórter Mon, 02 Mar 2009 04:13:53 +0000 http://pjnet.org/?p=2009#comment-7808 [...] no Twitter links pró e contra os micropagamentos. Os últimos foram esse do @periodistas e esse do [...] [...] no Twitter links pró e contra os micropagamentos. Os últimos foram esse do @periodistas e esse do [...]

]]> By: Doc Searls http://pjnet.org/post/2009/comment-page-1/#comment-7749 Doc Searls Wed, 25 Feb 2009 15:45:51 +0000 http://pjnet.org/?p=2009#comment-7749 Micro-payments are a red herring. The only industry that has ever done much with them is telephony, and then only in service to themselves. What we need is micro-accounting, so consumers of journalism (and other media goods that are given away but are also worth more than $zero) can know in detail what they value, and pay whatever they like. In other words, to do what, for example, The Wall Street Journal has been insisting for the duration: to Let The Market Decide. The market is more than competing sellers. It's also willing buyers. A free market should be more than Your Choice of Captor (which is what sellers, including journals and other media, implement through approximately 100% of their CRM sysems), We're working on equipping the demand side with midro-accounting and maximized choice through <a href="http://cyber.law.harvard.edu/projectvrm/Media_Logging" rel="nofollow">Media Logging</a> and <a href="http://cyber.law.harvard.edu/projectvrm/PayChoice" rel="nofollow">PayChoice</a>, at <a href="http://cyber.law.harvard.edu/projectvrm/PayChoice" rel="nofollow">ProjectVRM</a>. It's early, and what you're seeing at those last two links are works in progress; but we have a growing base of open source developers and allied volunteers getting it done. We can't expect any one Big Company (or Big Nonprofit) to fix traditional journalism's business models. We need the demand side to drive the supply side here, and to provide the business model that will soak up the MLOTT (money left on the table) by current business models (advertising, traditional subscriptoin systems, underwiring). There's more, but that's a start. Thanks for raising all the right questions, and providing some pretty damn good answers, too. Doc Micro-payments are a red herring. The only industry that has ever done much with them is telephony, and then only in service to themselves.

What we need is micro-accounting, so consumers of journalism (and other media goods that are given away but are also worth more than $zero) can know in detail what they value, and pay whatever they like. In other words, to do what, for example, The Wall Street Journal has been insisting for the duration: to Let The Market Decide. The market is more than competing sellers. It’s also willing buyers. A free market should be more than Your Choice of Captor (which is what sellers, including journals and other media, implement through approximately 100% of their CRM sysems), We’re working on equipping the demand side with midro-accounting and maximized choice through Media Logging and PayChoice,
at ProjectVRM. It’s early, and what you’re seeing at those last two links are works in progress; but we have a growing base of open source developers and allied volunteers getting it done.

We can’t expect any one Big Company (or Big Nonprofit) to fix traditional journalism’s business models. We need the demand side to drive the supply side here, and to provide the business model that will soak up the MLOTT (money left on the table) by current business models (advertising, traditional subscriptoin systems, underwiring).

There’s more, but that’s a start. Thanks for raising all the right questions, and providing some pretty damn good answers, too.

Doc

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