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Thinking of a News Start-Up, Think Niche First

James A. Pitaro, vice president of Yahoo Media, told a New York Times reporter:

“If you’re a news start-up, focusing on breadth would be the wrong way to go. What we’re seeing is the market getting increasingly fragmented. And because of that you can survive by owning a niche category.”

Of course, we at the Center for Sustainable Journalism fully believe that and are investing time and money in niche categories. Our Juvenile Justice Information Exchange ( is a perfect example of us filling a niche which has not been covered. We believe folks interested in juvenile justice, journalism and children’s issues will support this niche financially and as members of a information community.

One Response to “Thinking of a News Start-Up, Think Niche First”

  1. Apostar em nichos é o caminho : Ponto Media Says:

    [...] UM bom conselho: Thinking of a News Start-Up, Think Niche First. Artigo original [...]