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Pew: 65 Percent of Internet Users Have Paid for Content

So for those of you who think people will not pay for content, think again. This from a Pew Research Center Internet & American Life Project report:

Nearly two-thirds of internet users – 65% – have paid to download or access some kind of online content from the internet, ranging from music to games to news articles to adult material. Music, software, and apps are the most popular content that internet users have paid to access or download, although the range of paid online content is quite varied and widespread.

The average expense for those who have paid for content was approximately $47 per month for material downloaded or accessed, including both subscriptions (an average of $12 per month) and individual file access (an average of $22 per month). However, some extremely high-end users push the average higher, with most purchasers spending about $10 per month.

Read the overview here and the full report here.

If you respect the Pew internet research, then think about attending our SoCon11 social media conference on Feb. 4-5 at Kennesaw State University. Lee Rainie, the Director of the Pew Internet & American Life Project, will be our opening speaker giving an empirical evidence perspective of where social media is heading.

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