Understanding Consumer-Generated Media’s Impact
There is an interesting Media Daily News story centered on Peter Blackshaw, Intelliseek chief marketing officer, who says thanks to the high value consumers have on consumer-to-consumer information, Consumer Generated Media, such as blogs, have high impact and are more measureable than simple word of mouth.
To see Consumer Generated Media at work go to Blackshaw’s PlanetFeedback. Of course, this is one more place where independent bloggers are useful. It gives consumers a place to speak out in ways that larger news media might be hesitant for reasons of reliability or in some cases because they are dependent on advertisers who might be offended.
Thanks to pointer from Steve Rubel.
