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Jarvis Hopes Bloggers Find Potential for Doing Good

Jeff Jarvis at BuzzMachine has an excellent op-ed piece on bloggers and their influence on media. The piece grows out of the Dan Rather, CBS, Bush memos but points us to the real issue here. Will blogs do better or will they be a channel amplifying our most sordid selves?

He writes in part:

As a blogger, I’d also hoped that “we the people online” would have pressed Big Media to do better and would have turned our considerable fact-checking power on the coverage of and the candidates’ stands on issues that matter for our future, not our past. But we’ve been too busy arguing over Michael Moore, Swifties and Rather. Oh, well, we are human.

I just hope that bloggers aren’t seduced by the scoop and the gotcha as Big Media has been. As a reporter, I well understand the joy of the hunt, the thrill of the kill. But in this campaign, in print and online, the scoops haven’t been the real story. The real story is still out there.

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