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Which Candidate Matches Your Views?

Here are examples of how two regional news organizations covering the Presidential Campaign are getting interactive with their reading and broadcast audiences.

In each, audience members select statements that match their opinions. Then they submit their choices and immediately learn which candidates have views closest to their own.
Here is what Minnesota Public Radio is doing.
(I took the quiz and matched up perfectly with the candidate I like the most and had zero compatibility with the political official I find onerous. So I was impressed.)

The other interactive issues quiz is from the Spokane Spokesman-Review. It is a little longer. Give it a try.

Post comments about each, and I will pass them on the editors in Spokane and at MPR. Got any ideas on how to improve them?

Click sentence below for Ken Sands comments about how the Spokane quiz was put together:

We identified 10 key issues by querying our readers here:

We then gleaned statements on each of those issues from each of the
seven Democratic candidates. We removed the names from the statements, and they pop up in random order on the quiz. At the end of the quiz, you find out how often you agreed with which candidates. (One of our programmers, Ryan Pitts, altered this from the quiz we used in last fall’s mayoral race.)

See what you think. My biggest worry is that the candidates sound too
much alike, and that maybe we should have asked readers to grade each
response on a scale of 1-5. But we’re already asking them to read 70 statements, and adding that extra bit of work might be asking too much.

I also wondered whether we should have had them rate the importance of
each issue, or whether we should have weighted them according to the survey
results. We didn’t. We treated all issues equally.

Anyway, we think we had about 95 people take the quiz the first day.
(Don’t know for sure, our tracking software isn’t very good.)

My wife said it helped her a lot.

Sands said the paper also kept a blog with photos for the New Hampshire primaries. Sands says: The photo-blogging had mixed results. It was very cold, so most of the action was indoors. The camera-phone doesn’t do well in low light. So the photo opportunities weren’t so good. But the reporter did a good job of capturing the scene in words.

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