Will the Mainstream Media Be History?
Jeff Jarvis has an excellent post describing a big name confab held at the Museum of Television & Radios Media Center “about the future of media with old media and new, big media and small, mass media and personal…”
And here is the bad news from Jay Rosen, which he expands upon more at PressThink :
Still, it was agreed: Big Media does not know how to innovate. What capacity for product development do news organizations show? Zip. How are they on nurturing innovation? Terrible. Is there an entreprenurial spirit in newsrooms? No. Do smart young people ever come in and overturn everything? Never. Do these firms attract designers and geeks who are gifted with technology? They dont, because they dont do anything challenging enough. They dont innovate, or pay well. So they cant compete.
* In competing on the Web, the bloggers do not alarm big media. Its people like Bill Gannon. Yahoo worries them, with its surging revenues, huge traffic flow, and recent moves in news and editorial that involve original content. The portals attract talent, and with their billions they can fund innovation, and roll out new products. This capacity dwarfs what the old line media companies can do, even if everyone on the editorial staff became a Webbie overnight.
