Fox’s Internet Plans and a Yahoo News Brush Off
Fortune earlier this week released an interesting interview with Ross Levinsohn, News Corp.’s new Internet strategy. Here is a little dig at Yahoo News:
we happen to have vast content resources that players like Yahoo are only just starting to build. So you’d have to ask Lloyd Braun (the former ABC Network executive who heads Yahoos content offerings) if they’re in the content business. I’ll give you an example. He hires Kevin Sites [the former TV war correspondent who recently signed on to produce dispatches for Yahoo]. Good for him. We’ve got probably hundreds of people covering wars around the world. Yahoo wants to be in the finance business? It hired nine finance writers. We’ve got over a hundred journalists around the world covering finance between the Times of London, the MNew York Post, Fox News and our local stations. You can’t say you’re going to be in the content business and hire ten people and think you’re in the content business.
Why are they buying places like MySpace:
We’ve bought audience, youth and communities that play to the sweet spots of News Corp.s strengths. Well try 50 different ways of commingling content from News Corp. properties with our new Internet distribution properties. Some will fail. Many will work.
Earlier Fortune also did a longer profile of Rupert Murdoch entitled: RUPERT’S WEB RULES
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