Advertisers Seek To Understand Digital Market
Advertising Ageâs Media Maven luncheon speakers focus on impact of the digital age on marketing and advertising. One thing is certain from listening to the speakers; they havenât figured it out yet, but they are trying.
Cindy Tripp, associate director-media and marketing at Procter & Gamble Co., maybe summed it up best when she said: âWeâve been going back to school on the consumer,â adding, âWe are having a much more holistic conversation about the consumer.â
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