Blogs Influence Word of Mouth Marketing
Ad Age has two articles on new impetus of word of mouth marketing influenced in part by growth of blogs and podcasting:
WORD-OF-MOUTH TREND-TRACKING FIRMS CONSOLIDATE UNDER VNU
BuzzMetrics to Buy Rival Intelliseek
NEW YORK (AdAge.com) — The two best-known services for tracking word-of-mouth on blogs and other consumer-generated media are combining to create an entity that will be majority-owned by Dutch research giant VNU.
‘INFLUENTIALS’ AUTHOR STARTS WORD-OF-MOUTH MEASUREMENT COMPANY
Plans Daily Surveys to Track How Conversations Shape Buying Behavior
NEW YORK (AdAge.com) — The former CEO of research firm Roper ASW and author of the book “Influentials,” is starting a company to measure how everyday in-person conversations shape buying behavior.
Now there is even a Word of Mouth Marketing Association, a blog, and a Word of Mouth Basic Training conference.
