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Ad Age Rant on How to Move Newspapers Online

Interesting rant about how Newspapers Need to Be Platform Proactive written at Ad Age online by Simon Dumenco.

Newspapers have to take a leadership role in becoming platform proactive–presenting information precisely where readers can get the richest, most compelling experience, which will often not be in print. In other words, newspapers must dedicate themselves to getting physically smaller by choice….The Times–all papers–need to shift content that’s better presented online entirely out of print.

Here is a more indepth Editor & Publisher report on how newspapers are in fact moving online.

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