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Blogosphere Will Out Bad Journalism; That’s Good


Ben Hammersley, self described “journalist, writer, explorer and an errant developer and explainer of technology,” tells MediaGuardian Changing Media Summit:

“You can’t build a brand around a crappy product any more,” said Hammersley, technical mastermind of much of the Guardian’s websites and also a blogger.

“If your product is bad it will be outed immediately. It’s a kind of Darwinism; if you make bad stuff you’re going to die.”

Another must hear talk is that given by Alan Rusbridger, Guardian editor, at the Royal Society of Arts in London on “Newspapers in the age of blogs.” You can read more about it here and here.

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