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Archive for the ‘Advertising’ Category

How October’s Esquire Battery-Powered Cover Works

Wednesday, September 10th, 2008

Ad Age runs a story and video showing the behind-the-scenes work to make Esquire Magazine’s October digital cover and advertisement come to life. One commentator in the video calls it the beginning of a new era in magazine advertising.
Also Esquire invites you to hack their e-ink technology.

Boston Globe Provides Craig Newmark Primer and Update

Sunday, June 15th, 2008

The Boston Globe runs a fine Craig Newmark, founder of Craigslist, primer and update . The site also has a 28-minute audio discussion with Newmark.
A good quote from the article:
“They’re one of the very few companies in the world that could raise its prices with impunity,” says Peter Zollman, founding principal of Classified Intelligence. He [...]

State of the News Media 2008 — It’s More Troubled

Monday, March 17th, 2008

Here is the first sentence of the State of the News Media 2008 report by the Project for Excellence in Journalism:  
The state of the American news media in 2008 is more troubled than a year ago.
Here are highlights from the introduction (I will have more over the next couple of days):

Even with so many [...]

Can journalism live without ads? We Will Test It

Tuesday, February 19th, 2008

Here is  the first paragraph of commentary in the Miami Herald yesterday by Edward Wasserman, Knight professor of journalism ethics at Washington and Lee University, with the headline:  Can journalism live without ads?
 Beneath the somber tales of shrinking revenues and staff cuts is an even more somber reality about the news business: The nearly two-century-old marriage [...]