“If you build it, they will not necessarily come. We have, a number of times, assumed that if we built the Web architecture for citizen journalists to send in their reports, they just would.”

So here is Current’s reaction:

Having realized that obtaining viewer-created content is not that easy, Current is positioning the television network as an incentive for online participation. Current’s Web site, which previously existed to solicit viewer videos, was reorganized and put up two weeks ago with new social networking features. Viewers are now able to watch a pod on television, post a text or video response on Current.com, and potentially see their response appear on television shortly thereafter.

As long as three years ago, Xeni Jardin, one of the four co-editors of BoingBoing.net, was saying that citizen generated content, like blogs, should be seen as raw materials, which can be built into a more refined product. I thought long before now everyone had heard Rosen’s and Jardin’s messages, but maybe not.