Hello Romenesko readers, to learn more about Representative Journalism go here and to see our Rep J experimental project in Northfield, MN go here.

Welcome Current.org readers too. You might want to read the attached comment about the possibility of PBS and NPR forming a partnership.

Last year SoCon07 was a big success and we were astounded by those numbers: 96 on Friday and about 200 on Saturday. This year, looking at the numbers we are about 150 percent more astounded.  When we started planning for SoCon08 I was thinking there might be Web 2.0 conference fatigue, apparently not in Georgia. One more interesting fact, last year Saturday was free, this year we are charging $15, mostly because we felt if people had to pay something, they would be more likely to show up. It is easier on the conference planners and helpers which include in alphabetical order: Lauren Booth, Jeff Haynie, Sherry Heyl, Timothy Moenk, Sean O’Leary, Barbara Vinning and me Leonard Witt. Apparently, that fee did not deter many from registering.

One figure which I am not sure of yet. Last year as the conference ended late Saturday afternoon, just six of use came to the Marietta Town Square for a evening pub crawl and dinner.  This year 72 folks say they want to join us. After a day and half of networking, we will see how many want to soldier on into Saturday night. Any how, last night, which was Saturday, I had to visit the different possible venues on the Marietta Town Square. Rough duty going from pub to pub, but alas here I am on Sunday typing away.

Finally, here’s another social networking, social media, Web 2.0 message. We did no advertising. It was all word-of-mouth via our various online networks. Does that mean we know all of these people? Heck no, but we all know some of them and they know some others. After next Saturday, everyone’s social network will be increased, fortified and energized. Welcome everyone to the world of Web 2.0 and SoCon08.  

He healed our sick hospitals and anemic health care system and all but rose the lame, struck down by diabetes, from their wheelchairs  — and he did it with narratives, stories, examples and explanations that had just enough common sense logic to make them seem doable.

And for all of that, he deserved page three on the Atlanta Journal-Constitution’s Metro page, with the headline that reads:

Former president skips Obama jabs in speeches 

Ah, if only he had taken even a tiny jab, certainly that would have pushed him to the front page of the Metro section and a nice round-house swing would have elevated him to 1A status. But no, he offered nothing more than a rousing speech for which hundreds of people, the Marietta Daily Journal said thousands, stood in line for more than an hour to hear. The wimp, the palooka. Thus not even a photo.

Okay, I get it, the hardcopy part of the newspaper only has so much room, the website will reflect the feeling of celebration. After all, this is Cobb County, Georgia, home of Newt Gingrich and Bob Barr, certainly one must ask: Where the hell did all these Democrats come from? I know that was a question people were asking in the line itself. 

The Marietta Daily Journal, the real hometown newspaper, did, in fact, run the story with big photos on Page 1A, and with a massive headline that reflected the mood of the crowd, and not the disappointment of the AJC reporter, with a line from Clinton’s speech:

Rebuild the Dream

The difference is that the AJC plays for a mass audience and apparently does not have a clue how to connect in new ways with small fragmented communities. Hence, they wait for the punch in the face or at least the hope of a head butt. A former President — for whom people waited not just an hour, but really for years to see in person — connecting with his tribe was a thing of beauty, which the AJC with its old ways of covering the news, basically ignored. But that ignoring, built out of ignorance of social media, is done at its own peril.  

Rather than wasting everyone’s time by burying a story on page three that no one will read, why not direct that energy to engage the hundreds of people who came to this event. Let them share photos, stories, which you play up for anyone who is interested. Do the same with the other candidates, with rock concerts, with demonstrations, but don’t just write about who is on the stage; instead be the indispensable catalyst for community building, bring your tribes back home just as Bill Clinton did last night at Kennesaw State University. Give yourself a punch in the face, wake up; find yourself the 100-mile-a-gallon news operation, raise up from your wheelchair, rebuilt your anemic ways…and tomorrow you will feel good about yourself just as Bill Clinton’s crowd feels good about themselves this fine Saturday. 

“How far we’ve come, Where we’re going” should impact the format of the conference.

It was my distinct impression that the social media landscape in Atlanta changed after SoCon07. Whereas before there didn’t seem to be much going on, afterwards there seemed to be an explosion of conversations about social media happening around the city. From Podcamp Atlanta, to the Social Media Club, to Startup Weekend Atlanta, to panel discussions about Web 2.0 at professional associations across the board, it seems Atlanta has come a long way in climbing the social media learning curve this past year.

I’ve heard similar stories from a number of other people who attended SoCon07, and even a few who were unable to but noticed a similar trend. Whether it was the catalyst, or just coincidentally within the right time frame, it’s clear that SoCon07 was held at an inflection point for these conversations.

And so a year later we’re coming together for SoCon08 to look forward, but I think it’s equally important to look back. As they say, in order to understand where we are going we need to understand where we’ve come from. This isn’t just about understanding how far the technology has come, it’s about understanding the collective story. As far as I know no one has the bigger picture of what’s going on here (yet), but we all have our own bits and pieces of the story to share.

Last year we had a great main session where we explored all kinds of ideas, stories, opinions, etc. This year I think the format should remain largely unchanged, but with the added focus on sharing our bits and pieces of the larger story. The theme “How far we’ve come, Where we’re going,” resonates not just as a feel good phrase, but as a guide for the main session. I think it should be divided into two sections: one retroactive, and one forward looking. Both sections should be given equal time. The conversation should be moderated such that we don’t stay on any particular topic area for too long, but explore a number of individual stories within different themes enough to see how well they resonate with the larger group.

What kinds of stories should we be airing about this past year? How social media has impacted our lived this past year personally and professionally. Personal stories regarding the rise of Twitter and Facebook. Stories about how our businesses have been impacted positively and negatively. Challenges we’ve faced. Conversations we’ve had. Meetings we’ve had and attended. etc.

As for where we’re going this next year? New events and initiatives that are being organized around and/or with social media. New business directions. Unexpected personal opportunities that are opening up. Areas of concern and trepidation. Larger trends in the tech industry. Larger trends socially. What would people like to see happen this next year? Plans, predictions, etc.

I think it’s perfect that Jeff is doing the opening for SoCon08 because of his unique view. He’s been active locally, as well as nationally, organized a number of events, but has also been steeped in the technology. As far as telling bits and pieces of the larger story go, he touches the social as well as the technical, and definitely has some great past events and future plans to draw from to set the stage for SoCon08.

 So that’s where we are headed in a general sense. Go to the SoCon08 site and register now.