So why did Rosen’s on the air comment seem to support Garfield’s assessment?   Rosen commenting at the On the Media website about Garfield, said:

.. he got the story–and facts–wrong, misreporting the sequence of what happened in Assignment Zero, probably because he had my part in the narrative all picked out before he did his interview with me.

Garfield asked me to start off by first telling his tape recorder what went right with Assignment Zero, and then what went wrong. Okay, I said

Then Rosen explains how he was caught in a reporting Gotcha moment, that in this case went bad. Want to get it right, go back in time to my interview: Tell Me Jay Rosen, Did Your Experiment Work? Also on the Garfield thing, I think Rosen is is still in his wind-up mode, the real hardball, mitt smacking moment is yet to come.

Here is are some of the issues Jeff Jarvis says he sees overriding parts of the conversation at the panels so far: 

Power of print still important at many of the websites, need to work out financial support models, what are the cost of getting people to participate, ownership issues, facilitating and mobilizing the audience, quality and risk, and new skills that are needed. Of course, when Jarvis is finished moderating, look for his interpretation of what he heard. 

This session:  What’s next, what’s needed:

What is need to help you move to the next level?  

What can be done to scale this up?  

 Mark Potts: You have to find an advertising model that works.

 Debra Gallant: Access to faster technological help.

Jonathan Weber: Need new ways of marketing.

Rosen: Doing these kinds of experiments is very difficult for established journalists but it is changing. Rosen thinks the real next need is to use this method on beat reporting where the beat community and reporter function together both exchanging ideas back and forth. Sounds like Representative Journalism.

 Kate Marymount of the Ft. Myers News-Press: Got FEMA’s 2.2 millions files after a hurricane. As soon as we got it, presented it to the public, tell us what stories you find in the FEMA database and let us know what the stories are. We got tips like our neighbor’s got money, but their house was not damaged. 

 MacKenzie Warren: Also had 6,500 people provide information on a sewer scandal to help,

Jeff Howe, coined the word crowdsourcing, of Wired Magazine: Many citizens were getting massively inflated rates. People have an incentive to search databases, with these pocketbook issues it was easier. What about pocketbook issues?

 MacKenzie: Sometimes it is successful what we want as a newspaper, sometimes it might be successful because it was what the audience wanted and is not as important.

Howe: Uses Mechanical Turk for transcription it is far cheaper.

Marymount: Always on the lookout for racist, homophobic stuff and purge it.

Carroll: Who are we reaching out for to add blogs. In Des Moines reaching our for experts in biofuels, not be information site for that materials.

 Marymount: The part of journalism we are committing is only getting better because we are enlisting the community. The journalism is getting better. We consider our newsroom a lab and we are always interesting in new ideas. Carroll says she wants to hear ideas and is here to get any new ones that might be available.

Dan Pacheco of Northwest Voice; John Wilpers of BostonNow; Jarah Euston of Fresno Famous, Dan Barkin – News & Observer and as Oprah: David Cohn. 

Now moving on to the second panel onto Making Money:  How can we create interesting journalism and how can we pay for it.  Jeff Burkett of WashingtonPost.com; Rick Waghorn of My Football Writer; Henry Copeland of BlogAds; Stephen Smyth of Reuters and as Oprah: Saul Hansell of Bits Blog at NYTimes.com.

Copeland: We have 1,500 bloggers. How many are making money. I would not say hundreds, but would say dozens. Now for a new blogger it might be a little late to get into the game.  

Waghorn: He uses pay for click that local people can bid for an ad. He has made little with Google Ads.

Audience member, Google brings in ads for him, but not as good as a local person doing the selling.

 Hansell: We are learning there is no place like home. Still have to go out and have lunch with a potential advertiser.

Audience member: Blog Nation is making money, taking the content and then reselling as a news syndicate might. The price of content might have value to certain people. Like getting content to people in hedge funds before the general public gets it.

Lots of talk about advertising as the revenue stream, but Jay Rosen points that advertising’s value is declining and relationship to  journalism is diverging. I agree and want to hear more about how to get journalism valuable by itself.