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Archive for the ‘Representative Journalism’ Category

St. Petersburg Times Can Save Manatee and Journalism

Monday, October 1st, 2007

Today at the Representative Journalism site I explain how the St. Petersburg Times has a Representative Journalist in its midst without even realizing it and by capitalizing on it, they could save journalism and maybe even a manatee or two.
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Representative Journalism: Making It Work

Friday, August 24th, 2007

Let’s say our Representative Journalism was a community of people interested in the economic opportunity and development reporter in a relatively economically depressed area. We estimate the total cost for that reporter including salary, benefits, editing support and newsroom overhead costs will be approximately $100,000 a year. To pay for it, the network weaver, [...]

Representative Journalism: A definition

Friday, August 24th, 2007

Representative Journalism, a term coined by Leonard Witt, aims to build sustainable journalism one small group at a time. As mass journalism markets unbundle and become niche markets, news operations, if they are to survive, will have to join the niche movement rather than fight it. Rather than think in terms of a circulation of, [...]