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Archive for January, 2006

Disclosing Who Is Behind Word of Mouth Campaign

Thursday, January 19th, 2006

Ad Age story beings: :
As the Word of Mouth Marketing Association kicks off its conference today in Orlando, Fla., one hot topic is sure to be the issue of disclosure: Should the ordinary Joes enlisted to spread buzz about products and services tell others that they’re part of a marketing program?
The answer [...]

Got Money? We’ve Got Blogging Workshops

Thursday, January 19th, 2006

When the American Press Institute charges $1,500 (hotel not included) for a citizen media workshop on the East Coast and the Media Center offers a forum in London for $795 and New Communications offers one for $895 in Palo Alto, you know the mainstream media is paying attention to the citizen journalism movement.

Blogs Influence Word of Mouth Marketing

Wednesday, January 18th, 2006

Ad Age has two articles on new impetus of word of mouth marketing influenced in part by growth of blogs and podcasting:
BuzzMetrics to Buy Rival Intelliseek
NEW YORK ( — The two best-known services for tracking word-of-mouth on blogs and other consumer-generated media are combining to create an entity [...]

New York Magazine Profiles Craig Newmark

Wednesday, January 18th, 2006

Interesting, snarky, fun-to-read profile in New York Magazine by Philip Weiss about Craig Newmark and his craigslist.
About the New York transit strike, we read this:
Scott Anderson, a blogger for the Tribune Company, noticed with sadness that the ride-share space on, a Tribune holding, was empty while Craigslist was going crazy with offers. [...]

PBS, Mark Glaser to Blog Digital Media Revolution

Monday, January 16th, 2006

Editor & Publisher reports:
“ will unveil a new blog by longtime new media critic Mark Glaser this week that plans to explore how new forms of digital media are changing American society and culture….”
The article adds:
MediaShift goes live Jan. 18…MediaShift is your guide to the digital media revolution. Mark Glaser hosts, but you’re [...]