Ad Age Rant on How to Move Newspapers Online
Monday, March 27th, 2006Interesting rant about how Newspapers Need to Be Platform Proactive written at Ad Age online by Simon Dumenco.
Newspapers have to take a leadership role in becoming platform proactive–presenting information precisely where readers can get the richest, most compelling experience, which will often not be in print. In other words, newspapers must dedicate themselves to [...]