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Archive for October, 2006

Buzenberg to head Center for Public Integrity

Tuesday, October 24th, 2006

Bill Buzenberg, my boss when I was running the Civic Journalism Initiative at Minnesota Public Radio, was just named Executive Director of the Center for Public Integrity, the nonpartisan, non-advocacy organization, which specializes in investigative journalism projects. It was started by Charles Lewis, who spoke at our Restoring the Trust conference about the role of [...]

Help Write the Journalism 2.0 Book

Monday, October 23rd, 2006

Mark Briggs, editor of the News Tribune website in ‘Times New Roman’, wants you to help write the book: Journalism 2.0: How to survive and thrive in the digital age.
His blog says this is:
a live draft of a book I am writing…It will teach current (and future) journalists the skills they need to do better [...]

Don’t Tell Readers They Are Too Fat

Monday, October 23rd, 2006

Here is advice from Ad Age article entitled: Myth-busters: Four Magazines Point the Way to Gens X and Y

Historically, magazines, in the words of Domino Editor Deborah Needleman, employed a didactic approach. “They brought the product to the readers from on high: ‘We the editors are going to let you in, let you breathe our [...]

Get People to Do What They Want to Do

Sunday, October 22nd, 2006

My new Wired came today, but I want to share two quotes from last month’s story about Markos Moulitsas of the Daily Kos.

Moulitsas doesn’t try to ignite passions that do not exist. Rather, he provides an outlet for those who are already passionate. “People want to be heard,” he says. “People really think they have [...]

Sunlight Foundation’s Amazing, Fun Message Creation Tool

Saturday, October 21st, 2006

Remember the Chevy Tahoe build-your-own advertising campaign that went bad? Well, the Sunlight Foundation has its own rendition with a $5,000 contest entitled: What Do You Think Congress Does All Day?
They have everything you need to build your own video; the learning curve is about 15 minutes. I made my own, which really doesn’t answer [...]