PJNet

In an Advertising Age story critiquing viral marketing, there is a one paragraph explanation of viral marketing. Just in case you were looking for one, here it is:

Media is fragmenting and consumers are more skeptical and harder to reach, leaving viral and word-of-mouth as the most attractive cost-efficient alternative to paid advertising. A way to […]

Jeff Howe of Wired.com evaluates Assignment Zero, Jay Rosen’s NewAssignment.net’s first project. He writes in part of this crowdsourcing project:

In the 12 weeks the project was open to the public, it suffered from haphazard planning, technological glitches and a general sense of confusion among participants. Crucial staff members were either forced out or resigned in […]

Young People and News, a report by the the Joan Shorenstein Center on the Press, Politics and Public Policy at Harvard University, concludes:

…young Americans are estranged from the daily newspaper and rely more heavily on television than on the Internet for their news. A few decades ago, there were not large differences in the news […]

The AP reports:

We hope we have provided you with a valuable local forum,” Backfence told its readers. “Unfortunately, business issues are forcing us to close our doors and shut down the site.”
Backfence never drew much traffic. Its 13 operations collectively haven’t received enough visitors in a month to reach the threshold needed for comScore Media […]

Earlier this week Zillow.com, the online real estate aggregator, announced its Neighborhood Pages site. Here is more from the Zillow blog:

We’ve created more than 6,500 new Neighborhood Pages in 134 cities across the country (with more to come). We’ve seeded these pages with some pretty amazing demographic data-including telling characteristics about the residents of these […]