Representative Journalism, a term coined by Leonard Witt, aims to build sustainable journalism one small group at a time. As mass journalism markets unbundle and become niche markets, news operations, if they are to survive, will have to join the niche movement rather than fight it. Rather than think in terms of a circulation of, [...]
Mark Glaser at MediaShift looks around and discovers that as traditional news jobs are being cut there is long list of jobs available on the digital side — even at traditional media companies.
Dan Rohn of JournalismJobs.com tells Glaser, there are also jobs at small papers:
“Right now we have 628 newspaper job openings in the U.S., from [...]
Chris O’Brien is helping Duke University come up with a new student newsroom for the university and wants anyone interested to help. Here is some information from the Journalism that Matters (JTM) DC session notes:
The project, officially called “The Next Newsroom Project,” is focusing on a basic question: If you had a chance to build a newsroom from [...]
This from CNet News.com:
YouTube tests 10-second ad format
Google is finally rolling out an advertising format for YouTube that could succeed where many others have failed: it’s not annoying.
Here is a lead of the story:
Google’s YouTube will feature ads that are similar to a model used by TV broadcasters for years, the company said Tuesday. TV [...]
Techsoup offers a Facebook 101 primer for nonprofits. Good starter information. Newsweek offers a past, present and future look at Facebook, including a reported prediction from a co-founder that:
”In five years, we’ll have everybody on the planet on Facebook.”
Facebook leader Mark Zuckerberg reportedly has turned down $1 billion from Yahoo, and here’s why:
If all goes well, much of [...]
As you might know, the Harnisch Foundation under the direction of Ruth Ann Harnisch gave us a substantial gift to start the Center for for Sustainable Journalism at Kennesaw State University. We are up and running. Keep abreast of what is happening at SustainableJournalism.org 
Leonard Witt is the Robert D. Fowler Distinguished Chair in Communication at Kennesaw State University and the chief blogger of PJNet. His academic interests include public and citizen journalism and how to get citizens' voices heard. He has spent most of his professional career as an award-winning journalist.