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Archive for the ‘Journalism Business Models’ Category

Meet the Northfield Representative Journalism Team

Friday, March 14th, 2008

Chris Densmore, Chris Peck and I spent a big part of yesterday with our Northfield, Minnesota collaborators at Locally Grown, where the first Representative Journalismexperiment will take place. What a great group of people they are: Griff Wigley, Tracy Davis and Ross Currier. You can see and hear us on a podcast from the [...]

Reporter Wanted: Representative Journalism Trial Project

Monday, March 10th, 2008

Things are moving forward for our Representative Journalism trial project in Northfield, Minnesota. First big news is a job opening. As you will see, it is a temporary, part-time gig, but could grow into something more permanent — but we can’t make any promises. Here is the job description, spread the word:
Northfield, Minnesota has [...]

Representative Journalism Funded For $51,000

Thursday, February 21st, 2008

Let the Representative Journalism begin, here is what I posted at the PJNet.org:
Hello Eric Von Hippel and thank you for convincing me that “free revealing” works.Several months ago, as regular readers of the PJNet.org know, I started freely revealing my idea of Representative Journalism to the world. Ruth Ann Harnisch, a former TV, print [...]

Consumer Reports, A Paid Online-Subscription Model

Saturday, December 8th, 2007

The New York Times has an article today on how Consumer Reports online survives from paid subscriptions, while the prevailing wisdom is that people will not pay for online information. Here is an excerpt:
For a decade, however, Consumer Reports has charged Internet readers the same price as print subscribers, currently $26 a year (or $5.99 for a [...]

Medical, Science News Perfect for Representative Journalism

Wednesday, October 24th, 2007

At my sister site, PJNet.org, I have been running a series of videos on the future of journalism. Today I decided to run one of the videos here instead because it plays into the Representative Journalism concept so well. At ConvergeSouth 2007 I did an interview with Anton Zuiker of the Raleigh-Durham-Chapel Hill area of [...]

Save the Manatee and Journalism Too

Monday, October 1st, 2007

The New York Times has a story about the nonprofit St. Petersburg Times, with this key excerpt:
 “We don’t put out a newspaper to make money,” says Paul C. Tash, the chief executive of the Times Publishing Company, which oversees the paper. “We make money so we can put out a great newspaper.”
Still the St. Petersburg Times [...]

Finding National Stars to Cover the Hyperlocal

Sunday, September 23rd, 2007

Using Robert Picard as my touchstone, earlier I wrote that too many journalists lack value. They are all but cogs in a machine.  However, my idea of a Representative Journalist is someone who would provide plenty of value for a Representative Journalism community. So much value that rather than hiring a kid right out of college, the [...]

Doc Searls: Journalists’ Work Must Have Value

Saturday, September 15th, 2007

Doc Searls, co-author of the The Cluetrain Manifesto, in talking about the new ecology of news writes:  
…the larger trend to watch over time is the inevitable decline in advertising support for journalistic work, and the growing need to find means for replacing that funding — or to face the fact that journalism will become largely an [...]

Only Journalists with Value Need Apply

Friday, September 14th, 2007

So my brother who lives in Bonita Springs, Florida, wanted to know why anyone would pay a $100 to support a reporter, and why would 1,000 people do it? After all, the reporters he sees at his area’s papers are often young, inexperienced, don’t have a clue about life in his town and when they begin to learn [...]

Part II: Ensuring Book Reviewer Jobs Everywhere

Friday, September 7th, 2007

I ended Part I of this two-part post on how to save and produce book reviewers jobs everywhere with this CJR quote from Steve Wasserman, former book editor of the Los Angeles Times Book Review:
There is money to be made in culture, if only newspapers were nimble and imaginative enough to take advantage of the [...]

About RJ

  • Your host

    Leonard Witt

    Leonard Witt is the Robert D. Fowler Distinguished Chair in Communication at Kennesaw State University and the chief blogger at PJNet.org.

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  • Advisory Board

  • What I'm thinking about

  • A Definition

    Representative Journalism, a term coined by Leonard Witt, aims to build sustainable journalism one small group at a time.

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  • Your Role

    Leonard Witt has been developing the Representative Journalism idea behind the scenes for several months. Now he is going public. You can help develop the concept into a workable model or models for mainstream media, small operations, start-ups or individual endeavors.

    Join this online think-tank either ad hoc or sign up in the box that says "Join this Community." Let's make postive change together.