In my IM Interview with Joel Kramer, the brains and part of the money behind MinnPost, he said:
One of the charms of the Internet is that we don’t have to pay extra distribution costs to get another reader in Ely. On the other hand, we won’t provide news coverage that is of interest only in [...]
Let’s say our Representative Journalism was a community of people interested in an economic opportunity and development reporter in a relatively economically depressed area. We estimate the total cost for that reporter including salary, benefits, editing support and newsroom overhead costs will be approximately $100,000 a year. To pay for it, the network weaver, [...]
Representative Journalism, a term coined by Leonard Witt, aims to build sustainable journalism one small group at a time. As mass journalism markets unbundle and become niche markets, news operations, if they are to survive, will have to join the niche movement rather than fight it. Rather than think in terms of a circulation of, [...]
Leonard Witt is the Robert D. Fowler Distinguished Chair in Communication at Kennesaw State University and the chief blogger at PJNet.org.